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Reaching wider audiences with hybrid events

June 26, 2020

I think everyone will agree covid-19 has already changed the world significantly and it’s not done yet. Even though vaccines are underway and all statistics suggest we are slowly getting to the finish line, there is still a long way to recovery. Many businesses will feel the consequences for a long time, while the social distancing measures and fear of public transport will majorly impact the hospitality sector, including meetings and events industry for many months to come. So is there a good solution how conference and events sector can operate going forward?

YES! The answer is hybrid events! To be more precise – interactive hybrid events at Cavendish Venues! And yes, online networking is nowhere near as good and productive as face to face, but it’s definitely the next best thing. It is a combination of hosting an event at a conference venue and a virtual event online. We are using specialist platforms which allow delegates from both audiences network with other delegates and speakers, watch and listen to presentations, ask questions, participate in voting polls, attend breakout sessions, participate in group discussions, visit exhibition stands, exchange contact information and many more! The only difference is that one audience would be based in a physical location and the other online. The guests at the physical location can also network with online audience via mobile devices.

Looking ahead to the time when measures associated with covid-19 are no longer required, would hybrid events remain as the “go to” platform? Absolutely! With hybrid conferences organizers can extend their reach to much wider audiences at a fraction of the cost. Some people have never been able to attend events due to certain limitations, whether it’s due to financial issues, childcare, health problems or other logistical questions, well hybrid events is the perfect solution. And it’s not only conferences that can adapt hybrid, other events like product launches, open days, career fairs, recruitment days and many more could really benefit from such a comprehensive web solution!  Hybrid events model is the most innovative way to run interactive and engaging conferences and other events which will not only allow access to much wider audiences, but will also help environment by saved travel miles, no printed collateral (on average one virtual event saves approximately 36,000 sheets of paper just by using digital content), less water and food waste, saved electricity and lots more!

With delegates easily joining a conference from anywhere in the world, without having to think about travel arrangements and allowing organizers to get everyone to participate, no matter where they are based and removing the need to travel and spending less time away from the workplace, in the post coronavirus era, hybrid events are a great solution!

Here at Cavendish Venues we offer expertise and many, many years of experience in hybrid and virtual events, video conferencing and web streaming. No two events are identical and that is why we offer a dedicated specialist project manager to all hybrid conference bookings to steer the organizers through the technical aspects of their event. Offered in our conference venues in the City of London and West End (Oxford Circus). We can arrange these solutions in conference rooms holding from 2 to 270 attendees. Our knowledge along with many customer service awards will ensure your hybrid event with us is a great success.

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