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How to Promote Your Event on Social Media

May 9, 2023

In our conference venues, we have seen the struggles event organisers have faced when promoting their events on social media, we have the solutions for how to attract the right people to your event.

  1. Choose the right social networks!

You need to take into consideration your industry and target audience, as some social platforms may be more effective than others. Ideally, you should be fully covered if you do your promotion on Facebook, Twitter, and LinkedIn whilst Instagram is becoming more popular.

  1. Choose a catchy event hashtag!

Think of a short original and catchy hashtag that is easy to understand. Once you have chosen the hashtag you want to use, stay with it. Consistency is important. If you post anything related to your upcoming event, use your hashtag. You can also use your hashtag on your other communication channels such as the event website and promotional emails.

  1. Give your social media profiles upgrade!

Before promoting your event on social media, you must look at your channel’s pages. Create glossy headers and detailed company descriptions and update any previous pages to include your upcoming event.

  1. Create and sell tickets through your Facebook event page.

700 million people use Facebook Events each month, staggering figures, and a natural audience but as more creators use the platform for social media event promotions, you need to find a way to make your event stand out from the rest.

When creating your Facebook Event, be sure to:

  • Pick a cover photo that looks great on any size screen.
  • Be precise about location, time, and category so Facebook can help promote your event.
  • Create a captivating event description.
  • Put your ticketing link front and centre.
  1. Strategize your content carefully.

Engagement with your posts determines how many potential eventgoers see your promotions, so every post you create counts. To have high engagement, you want to include images and balance out your ticket sale posts with more general industry news or lifestyle information.

If you would like to book your next event or meeting with us, we would be delighted to hear from you. Just fill in our booking form or telephone us on 020 7706 7700.

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