Promising B2B Conference Trends You Need to Know
The B2B experience agency director, Dan Keene, Wonder, mentioned event profs has to create ‘purpose-driven experiences’. As businesses adapt to a different reality, the Wonder team has revealed some key trends that will impact business experiences and conferences in event spaces this year.
Value experiences
Delegates are now more than ever aware of the world outside of events. Currently of reductions and crises, delegates may question a lecture that is not relevant or tone-deaf. Delegates want to feel bonded with one another, such as feeling part of something impactful instead it just revolving around a brand.
Businesses need to prioritise putting people at the foremost of purpose as it makes sure you have original engagement with the people that matter to their businesses, in the same way, that it matters to them.
Attentive to delegates’ needs
It is vital to target audience visions, this demonstrates you know what their needs are. This generates a stronger bond as it is stimulated by empathy rather than assumption. It also ensures you are up to date with modern delegates such as hosting a bespoke event.
Budgets cutbacks continue to grow
Events are one of the main budgets that have been reduced, Wonder spoke to certain brands about the biggest challenges that they face being budget reductions. Whilst agencies usually advise organisations, given the inflation and soaring supplier costs, it is important for them to be able to speak honestly and handle impossible expectations where budgets are concerned.
Businesses need to ensure they have a clear and honest two-way dialogue, and identify clear objectives for the event, the target audience and determine what features are unnecessary. Understanding all of these will help you figure out a good execution plan based on the best way to utilise the available budget.
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Source: Conference News
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