Guide to Seating Styles in Conference Venues

Seating arrangements have the power to make or break your conference and meeting in conference venues, “Much of getting what you want comes down to where (event attendees) sit,” says Brian Lee, Chief of Product Management at Lifehack. And where people sit depends on the type of seating arrangement that’s chosen for the event, meeting, conference, etc.

Read on to discover 8 must-know types of seating arrangements, along with expert advice from professional event planners. Plus, learn how the psychology of seating arrangements can help planners make the best possible choices when creating their event diagrams and floor plans.

How do you choose a seating arrangement type?

Choose the type of seating arrangement based on what activities you have planned for the event as well as how long the event will be and any specific needs attendees may have. For example, a week-long conference with lots of lectures won’t work with pod seating for every major agenda item, but a single-day creative workshop for a small team will. Discover 8 types of seating arrangements all event professionals need to know: Keep in mind that the type of seating arrangement you choose depends on the space you have available, your goals for the event, and what furniture you have at your disposal.

1. Chevron

Chevron style seating offers two columns of short, angled rows with an aisle-way down the middle. A successful strategy of many planners who use this seating arrangement style is to create a clear focal point front and centre to direct attention towards a speaker, then strategically seat participants you’d like to group together for discussions.

Pros: Everyone can view the speaker and work in small groups as needed. Maximises space using angled rows. Best of both worlds for presentations

Cons: Not ideal for large group discussions Attendees may have sightline issues if seats aren’t staggered

Best for: Trainings / Presentations with audience participation / Conferences

2. Auditorium

auditorium london

An auditorium style seating arrangement involves built-in seats or rows of chairs that face a single point of focus, which is typically a professional stage or a podium. Take advantage of stage space and set up a background that will be attractive for photos such as textured fabrics or logo prints.

Pros: Great for large groups, lectures or speaker series, and ceremonies

Cons: Sound can often be an issue. Audience participation or group breakout sessions can be uncomfortable

Best for: Award shows / Press conferences / Product demonstrations

3. Banquet

conference venue banquet seating

Banquet seating means using round tables evenly spread out throughout the space. Keep in mind that tables in banquet seating arrangements usually accommodate between 8-10 people. For best results, group together people who are familiar with each other, such as family members or co-workers. Otherwise, seat people according to shared interests such as hobbies or project goals to encourage natural conversation.

Pros: Socialising is easy and comfortable. Ideal for networking and relaxing.

Cons: Each table becomes an island, making it difficult to interact with other tables unless prompted to do so not everyone is looking forward, hard it you have a speaker / presentation.

Best for: Weddings / Parties / Award shows / Banquets / Charity events

4. Boardroom

Boardroom Hire london

Boardroom and conference seating offers one long, rectangular table for guests to sit facing each other. Keep the following principles of conference seating psychology in mind when creating your seating chart: The VIP should sit at the head of the tableThe VIPs’ closest advisors should flank them. People in the middle or towards the opposite end will spend most of their time listening. Anyone sitting opposite the VIP will likely feel inclined to disagree with them, but if not, they should be a verbal supporter so that others take note.

Pros: Facilitates discussion. Directs focus to one person. Offers strategic placement for business meetings

Cons: Not ideal for long visual presentations. Can lead to group disagreements if the VIP and the person sitting opposite don’t see eye to eye. Not everyone is looking in the same direction so makes presentations difficult

Best for: Brainstorming sessions / Small team meetings / Strategic mergers / Influencing those seated in the middle to agree with the VIP

5. Cabaret

venue hire cabaret seating London

Research from Cornell University found that physically sitting (or standing) closer to someone makes you feel emotionally closer to them too, which may explain why cabaret style seating at events helps build relationships. Whether you choose cocktail tables for your entire space or mix them in with other seating types, make sure to place the chairs in a U-shape around them with an opening that faces a chosen focal point.

Pros: Socialising is encouraged yet guests can remain focused on performances or presentations. Has a laidback and organic feel to it

Cons: Doesn’t maximise space

Best for: Award shows / Passive training / Presentations / Live entertainment

6. Classroom

A study published in the Social Psychology of Education proved that “teachers need to be informed about the possibly preventive and intervening effects of a seating arrangement on students’ academic and social behaviours.” This means event planners should also pay special attention to the type of seating arrangement they choose, since it has a direct impact on participant aptitude and actions in a learning environment. For best results, limit small tables to four attendees and leave at least three feet of space between each seat at long tables.

Pros: Focuses attention to the front of the room. Naturally primes attendees for learning. Ideal for note-taking

Cons: Tends to feel overcrowded if attendees aren’t properly spaced out. Can feel too nostalgic for a professional setting

Best for: Group trainings / In-person certifications / Product information workshops

7. Hollow square

Meeting room hollow square london

Similar to both banquet and U-shaped style seating, the hollow square style looks exactly how it sounds. Everyone can see each other while maintaining a comfortable distance, which makes it ideal for eating meals or working on laptops. Use this seating arrangement type for groups that would be too crowded at a regular banquet table and to give those sitting on each end some extra elbow room.

Pros: Supports eating and working. All attendees are visible to one another and can have comfortable discussions

Cons: Doesn’t work well with presentations. No clear leadership seat or focal point. Doesn’t maximise floor space

Best for: Collaborative meetings with fewer than 30 guests / Working lunches Workshops

8. U-shaped

U shape meeting room lonfon

U-shaped or horseshoe seating features a group of tables in the shape of a box with a hollow centre and one open end. Make up for the loss of floor space by placing decorative or presentation materials on the walls. Use this type of seating arrangement for attendees who have worked together before or are planning to do so in the near future to facilitate relationship-building.

Pros: Ideal for both presentations and group collaboration. Everyone can see each other at all times. Audience can comfortably interact with speakers.

Cons: Requires a facilitator or designated leader to help keep the dialogue going. Not suitable for large groups over 30 participants

Best for: Team meetings/ Presentations.

At Cavendish Venues we are constantly striving to improve the experience for the delegates who visit our venues. We believe we lead the field of London meeting and conference venues when it comes to customer service. We have perhaps the most experienced team of conference and venue managers anywhere in London, complemented by market leading technology. If you are looking for a venue for your next conference or meeting get in touch now.